Discover Ashfield was set up in 2017 and includes representation from a wide range of business, community and public sector bodies, including academies, further education and Mansfield and Ashfield 2020. Community representation is from Disability Nottinghamshire, Citizen’s Advice Ashfield and Ashfield Voluntary Action. Ashfield District Council, Nottinghamshire County Council and the Local Enterprise Partnership – D2N2 also sit on the Board.  

The board is chaired by a representative of the business community, with secretarial support provided by Ashfield District Council.

Discover Ashfield celebrates all that is best about living, visiting, working and doing business in Ashfield through four themes. Its mission is to:

• Promote Ashfield in a positive manner; Develop pride and aspiration in our communities (Theme 1: Love where you live)
• Encourage and promote inward investment (Theme 2. Succeed in Ashfield)
• Help people improve their health and wellbeing (Theme 3. Health and Happiness)
• Support tourism and the visitor economy (Theme 4. More to Discover).

The board works to an adopted plan based on the themes, with designated leads. Implementation is managed by a delivery group. The board has a strong track record of delivery, overseeing a number of projects and initiatives, including:

• Support and development of the Future High Streets bid for Sutton
• Development of the Discover Ashfield branding
• Photography competition to promote Ashfield
• Hosting of Community Awards and sponsorship of business awards.

The Discover Ashfield has an ambassador scheme which at the start of 2020 had over 60 members; ambassadors lobby to improve the prosperity and success of Ashfield for more information visit the Ambassador Scheme Page.